Atlanta Firm To Partner With DIS On Expansion Project

dis shot 2 (courtesy speedway)

Daytona Beach, FL - Daytona International Speedway has a new “dance partner” when it comes to the proposed mixed-use project on the northside of International Speedway Boulevard.

International Speedway Corporation is joining with the Jacoby Group based in Atlanta.

A statement from ISC officials say ISC and Jacoby will “test the market, gauge interest from possible tenants, and test a few branding concepts. While the project is still in the planning stage and is subject to a number of approvals, interest from prospective tenants has been strong.”

Speedway officials say the “goal is to create a vibrant, exciting entertainment center that will serve as a new entrance to Daytona Beach, will complement the events held at DIS and will become a year-round destination for area residents, businesses and visitors of all ages.”

The Jacoby Group statement on their website says it “focuses on real estate, energy, biotechnology, media, and education -all with an emphasis on seeking solutions for tomorrow’s generations”. The firm was involved with Marineland in Flagler County and sold it to the Georgia Aquarium in 2011.

The photo with this article is used courtesy of DIS.

Copyright 2013 Southern Stone Communications.

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