Daytona International Speedway Fanzone Adds Hard Rock Bet Sponsorship


DAYTONA BEACH, Fla. - The fanzone area at Daytona International Speedway will have a new name starting with the 2024 slate of events. After years of being the UNOH Fanzone, it'll now be called the Hard Rock Bet Fanzone.

Opened in 2004, the speedway's Fanzone has been an optional add-on for fans allowing them to access the infield section of the facility, and get closer views of the race teams than they ordinarily would. The area features live entertainment, viewing windows to the garages, and a spectator deck with a view of the frontstretch and start/finish line.

Ahead of the 2017 season the speedway announced they'd sold the naming rights to the Fanzone to the University of Northwestern Ohio, a vocational school known for its motorsports program. The school has had a heavy presence at the track over that span, but their future involvement is unknown now that the rights have been handed off.

Hard Rock Bet is the sports betting function of the Hard Rock Cafe brand. The Hard Rock Bet app is available on both the App Store and Play Store, and will have tie-ins with NASCAR events for fans at the track. Hard Rock Bet is now Daytona International Speedway's official sportsbook, and is an authorized gaming operator of NASCAR.

“Our fans are some of the most enthusiastic when it comes to representing their favorite drivers and now, they can take that passion even further,” said Frank Kelleher, President of Daytona International Speedway. “Between the Rolex 24 At DAYTONA, The DAYTONA 500, Bike Week Presented by Monster Energy and so much more, fans will be able to engage with them all in the Hard Rock Bet Fanzone right here at The World Center of Racing.”

“Just like Daytona International Speedway, Hard Rock Bet is built for speed with fast sign-ups, quick deposits and withdrawals, and rapid bet placement to get players in on the action,” said Marlon Goldstein, CEO of Hard Rock Digital. “We’re thrilled to partner with DIS to engage and entertain its dedicated worldwide fanbase like no one else can at the Hard Rock Bet Fanzone and on the Hard Rock Bet app on race weekends.”